
COO Bonaventure Marketing Solutions, Head of Instagram Development

We’ve all heard the gurus say that Instagram is a vital tool for any modern business, but how exactly does it work?
The idea is that by getting your brand in front of potential consumers; using photos and captions to build relationships that will eventually lead to a sale… but how long does it take?
You post a great photo, or a tip that you think would be helpful to potential clients, and you wait… And you wait…And you wait…
You check your insights and, with a sigh, turn away from a screen displaying “13 Accounts Reached.”
“What am I doing wrong?” You wonder, frustrated.
“How do I get my content in front of more people?”
In order to grow your online presence and to attract more clients, your primary goal on Instagram has to be to make sure that your content is actually reaching the people who could become future clients.
Many businesses forget one of Instagram’s trademark methods to create engagement – the method that caused Instagram to blow up in the first place and become a multi-billion dollar platform.
Hashtags.
Many stay away from using hashtags for any of 3 reasons:
1 They believe that it looks unprofessional;
2 They don’t know what to put;
3 They simply don’t see the value in this incredible tool.
Nowadays as a business owner looking to use social media to expand your business, you need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, and help you target the right audience.
There could be several reasons why your Instagram page isn’t getting the engagement you know that it should be, but I can guarantee you that simply optimising your hashtag implementation strategy will do so much more to grow your page than you thought possible.
You’ll be reaching at least double the audience from your previous posts, generating more likes and comments, and recruiting hundreds of new followers. All of whom can be converted into potential clientele for your business.
Instagram allows you to use up to 30 hashtags per post, and you have to be taking advantage of this every single time you post to your feed or story in order to attract hundreds of future clients and generate more likes, comments and follows from your posts.
Hashtags are Instagram’s primary content searching tool and you must use this to your advantage!
A potential client searching Instagram for health professionals won’t know the name of the business that they want to visit, but they will know to search #chiropractic, #dentist, #massagetherapist, or #backpain.
This is where our Hashtag Implementation Strategy comes into play.
I’m going to share some quick tips with you to help with your very own Hashtag Implementation Strategy.
A major issue that you might not even realise you’re having if you’re already using hashtags is that simply throwing in high traffic hashtags (hashtags that already have millions of associated posts) will only leave your posts drowning in an ocean of thousands of new posts a day; the majority of which end up getting washed away by the current and never see the light of day. You have to be smarter with your hashtags and shrink the pond. You will want to strategically plan out low, medium, and high traffic hashtags to add to your posts, with a higher focus on low and medium traffic hashtags. Why drown in giant hashtags when you could come out on top in smaller ones and increase your exposure?
Still don’t know how to apply your own Hashtag Implementation Strategy?
I’ve put together a quick, easy to use list of hashtags in different traffic margins for you to use on your own posts for massage therapist, fitness businesses and chiropracters!

Massage Therapists:
Low Traffic: Massage Focused
<5K
sportsmassagecourses #calfpain #shoulderpainrelief #myofacialrelease #thaimassages
<10K
massagestudent #massagesalon #massageschools #massageservice #massageservices #massagespecial #massagespaday #ashiatsumassage
<50K
massagetherapists #massagetherapistlife #massagetherapylife #massageschool #massagespa #massageme #massagebenefits #tantramassage #cuppingmassage
massageday #reflexologymassage #sportsmassagetherapy #sportsmassagetherapist
shiatsumassage #relaxationmassage #thaiyogamassage #relaxingmassage #massagestudio #ashiatsu #kinesiologytape #bodymechanics #sportsinjuries #stretchingtips #backpainsucks #neckpain
Medium Traffic: Massage Focused
<100K
therapeuticmassage
<250K
massagetime #massagelife #massageoil #deeptissuemassage #swedishmassage #facialmassage #mobilemassage #hotstonemassage #bodymassage #shoulderpain #deeptissue #sportsinjury #selfcaredaily
High Traffic: Massage Focused
<500K
massages #sportsmassage #thaimassage #reflexology #neckpain
<750K
massagetherapist
<1M
<2.5M
massagetherapy
Personal Trainers:
Low Traffic: Fitness Focused
<10K
tuesdaymotivations #wednesdaymotivations #deadlifttechnique #deadliftchallenge #deadliftmotivation #deadliftfordays #deadliftandchill #benchpressraw #benchpressday #healthylivingforall #healthylivinglifestyle #hypertrophycoach #musclehypertrophy
<25K
deadliftform #deadlifter #trapbardeadlift #singlelegsquat #squatworkout #squatadvice #healthylivingmovement #nutritionconsultant #supplementstack #growthsupplements #hypertrophytraining #metabolictraining #fastmetabolismdiet #heavylifts
<50K
fitnesscouples #romaniandeadlift #conventionaldeadlift #squatproof #deepsquat #squatmotivation #gobletsquat #lowbarsquat #bencheveryday #nutritiontip #nutritionblogger #nutritionadvice #nutritionexpert #nutritioneducation #supplementshop #metabolicbalance #functionalworkout
Medium Traffic: Fitness Focused
<75K
liftingmotivation #mondaymotivations #deadliftsfordays #squatgirls #squatheavy #benchpressing #healthylivingtips #nutritionfirst #nutritiongoals #metabolismbooster
<100K
fitnesstip #squatguide #naturalsupplements #functionalstrength
<250K
fitnessaddiction #fitnessaddicts #lifts #lifters #liftbig #liftinglife #fitnessmeals #fitnessfoods #deadliftday #squatgirl #squatting #squatgoals #healthyeatinghabits #healthyfat #healthysmoothie #nutritionfacts #vegannutrition #supplementsthatwork
High Traffic: Fitness Focused
<500K
fitnessvideo #fitnessgirlmotivation #fitnessvideos #fitnessfam #fitnesspro #deadlifting #justlift #healthytips #nutritiontips
<750K
fitnessblog #fitnesschallenge #fitnessapparel #fitnesscouple #fitnesstime
<1M
fitnessfashion #fitnessguru #fitnessquotes #liftingweights #squatbooty
<2.5M
fitnesscoach #fitnesswomen #fitnesslover #fitnessphysique #fitnessworld #fitnessfirst #fitnessblogger #fitnessforlife #fitnesslove #fitnesstips #fitnessbody #fitnessmodels #fitnesstrainer
Chiropractors:
Low Traffic: Chiropractic Focused
<5k
chiropractice #chiropracticlife #chiropracticforkids #chiropractorlife #chiropractictreatment
chiropracticoffice #chiropractornearme #chiropracticclinic #backpainexercises
softtissuerelease #activereleasetechniques #softtissuetherapist
<10K
chiropractics #chiropracticrocks #chiropracticstudent #chiropracticfirst #animalchiropractic #chiropracticdoctor #prenatalchiropractic #doctorofchiropractic #thejointchiropractor#shinsplintssuck #lowbackpainrelief #dischernia #backrehab
Medium Traffic: Chiropractic Focused
<50K
sportschiropractics #chiropracticlifestyle #chiropractichealth #pediatricchiropractic #pediatricchiropractor #sportschiropractor #sportschiropractic #softtissue #softtissuetherapy
activerelease #activereleasetechnique #myofascial #wristpain #elbowpain #carpaltunnelsyndrome #sportschiro #runninginjury #kinesiologytape #kinesiologytaping
lowbackstrength #backstrength #lumbarspine #herniateddisc #bulgingdisc #posturecorrection #goodposture #neckpainrelief #textneck #badposture #mobilitywork
<100K
chiropractors #chiropracticworks#adjustments #backpainrelief #carpaltunnel
sportsrehab #shinsplint #lowerback #lowerbackpain #hipmobility
High Traffic: Chiropractic Focused
<250K
chiropracticadjustment #chiropracticcare #adjustment #myofascialrelease #forearm #nerve #cuppingtherapy #lowbackpain
<500K
chiro #neckpain
<750K
painrelief #posture
<1M
chiropractor #backpain
<5M
chiropractic #stretching #rehab #mobility
Here’s what applying this strategy could be doing for you!

To contact Jeremy, email info.bonaventurems@gmail.com and see https://bonaventurems.com/